Bollman Hat Company, established in 1868 in Adamstown, Pa., is America’s oldest hatmaker - and that distinction comes with quite a few stories along the way! Based on a desire expressed by its sales team to showcase more behind-the-scenes footage, Bollman Hat Company contracted Bell Media Group to create educational and short-form videos that illustrate the strength, beauty, quality, and craftsmanship of its products. Let’s dive in.
Bailey Hat Company / Partner
Bailey 1922 / Partner
Onsite media, video editing
Knowing that we were approaching a brand with a deep and storied history, Bell Media Group got to know Bollman Hat Company from the ground up. By executing storytelling sessions and pre-production walk-throughs, we developed a series of focus areas and matched them up with the appropriate factory locations and personnel.
Each month, Bell Media Group Spent a half day onsite with the Bollman Hat Company team. These structured shooting sessions took place in every nook and cranny of the facility, from the executive boardroom to the carding room to the finishing floor. The footage was shot with a variety of flexible, on-the-go equipment, including cell phones, creator cams, portable microphones, and gimbals. Keeping our equipment lean allows us to shoot with speed and flexibility.
After each session, we created a combination of longer-form style videos for use in B2B marketing and short, snappy videos for use on B2C social media. Watch the long and short versions of our video work to see how we reimagine our footage based on the audience and distribution channel.
There’s a space in the marketing world, even the biggest brands, to develop approachable and organic media - and it’s a space that’s getting bigger all the time. Audiences crave consumable, “real-feeling” stories that surprise, educate, delight, and inspire. Through projects like the Bollman Hat Company behind-the-scenes onsite media initiative, Bell Media Group pushes itself to find the perfect blend of polish and professionalism, while always keepin’ it real.
If this case study has sparked an idea for your business, let’s talk about how to bring it to life. Send us a message with a few details about what you’ve got in mind, and we’ll start revving up our creative engine.
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(610) 207 3653
zach@bellmediagrp.com