Alkebulan, a digital startup seeking to amplify the voices of artists of color, knew that they needed to win early support from advocates and investors to bring their vision to life. The leadership team sought the support of Bell Media Group to establish a visual brand as well as a cogent, detailed case for support. Through our collaboration, Bell Media Group helped Alkebulan create beautiful, impactful baseline materials to support their early fundraising and awareness efforts.
Social Enterprise Group (SEG) / Partner
Project management, content writing, graphic design
Alkebulan is a collective of artists, innovators, and advocates who are building a digital ecosystem, anchored by a vision of hope, for stories of healing to grow and expand. Part digital/social technology powerhouse, part entertainment network, and part support network, Alekbulan unleashes the power of storytelling to unite, connect, and heal our broken cultural conversations and return home to our shared humanity.
Knowing that their message was complex and their needs sophisticated, Bell Media Group spent extensive hours digging into the Alkebulan team’s vision and mission, as well as their backgrounds, experiences, and data on their key audiences.
The first leg of the project centered on creating a logo. Drawing inspiration from African history and ancient mythology, Bell Media Group was able to capture the essence of the organization through color and style, line and form.
Next, we turned our sights towards compiling hours of testimonials, interviews, program data, and research into a beautiful, progressive, and captivating case for support. Combining the power of compelling narrative, beautiful visuals, custom design elements, and infographic design, Bell Media Group produced a fully designed document that expressed the heart of Alkebulan’s mission and vision - dive into it for yourself below.
In our experience, many marketing companies progress straight to strategy and tactics without understanding the core beliefs, values, and philosophies of their partners. For every project, large and small, Bell Media Group holds storytelling sessions that serve as the foundation for our work going forward. While it’s important to stay on top of trends and connect with what your audience wants, chasing quick results at the expense of your authenticity is never worth it.
Our work with Alkebulan demonstrates the depth and breadth of our capabilities to treat our client’s mission, vision, language, and purpose as our own. In a world that increasingly values brand identity and transparency, nothing else is acceptable.
If this case study has sparked an idea for your business, let’s talk about how to bring it to life. Send us a message with a few details about what you’ve got in mind, and we’ll start revving up our creative engine.
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