Fred Sheeler approached us with a challenge: win back the Recorder of Deeds office he had previously lost during an election cycle with significant pushback against the Democratic party. Fred understood that his defeat wasn't about his qualifications – it was about party-line voting in a local office that many voters know little about.

Armed with voting metrics from both his initial win and subsequent loss, we crafted a two-pronged strategy: build name recognition while educating voters about the critical functions of the Recorder's office – documenting property ownership, promoting economic development, and safeguarding public trust.

Rather than pursuing expensive broad-reaching campaigns, we took the time to understand Fred's passion for the role and created a targeted approach. By securing endorsements from established Berks County figures who were willing to reach across party lines, and developing a distinctive visual identity, we helped Fred's authentic message resonate with voters who might otherwise default to party-line voting.

The outcome? Fred Sheeler successfully regained his office as the only Democrat elected in Berks County during a year of Republican momentum – proof that his expertise and passion truly transcended partisan politics.