Solve IT Solutions works with companies to craft IT infrastructure solutions and support. But getting that message out to current and prospective customers is a different challenge entirely. From keeping up with trends to making sure important details are being shared, Bell Media Group uplifts the voice of your company with social media, ensuring that your customers know, like, and trust your brand.
Agorapulse / Technical Partner
Graphic Design, Video Editing, Social Media Account Management
Solve IT Solutions believes in a “people-first service,” and they couldn’t be more on target with how to build a successful business in Berks County. But how does that message find its way on platforms that often center the individual?
Solve IT Solutions had already started to tackle the uphill climb of building a strong social media presence when we joined their team. A few phone calls and a marketing pitch later, it was clear we had similar business philosophies: putting people first! Now it was our turn to grab our creative backpacks and head up the social media mountain with Solve IT Solutions.
During our Storytelling session with them, their beliefs and missions were loud and clear. And just like Solve IT Solutions, we worked hard to show it. Connecting with their local and online community was a common factor across all their content pillars and their social media needed to reflect that as well.
Solve IT Solutions’ social media presence began to bloom, with growth metrics including 533% increase in overall engagement, 189% increase in impressions, and a whopping 18.2% engagement rate. It’s a wonderful compliment when you hear internally and externally how people were noticing the changes and sharing how they loved it.
The process starts with two critical items in our social media toolkit: content pillars and a mood board.
Storytelling sessions are the beginning of the journey. Before crafting the tone for the different platforms, it’s important for us to learn as much as we can about the business. In a storytelling session we talk about it all: dreams, goals, aspirations - even failures and fears.
The mood board is the visual hero. Cohesive colors, images, designs, and fonts are essential for the picturesque-based social posts. How a company presents themselves online could make or break audience interaction.
Whether we craft an informative and technical post or a light-hearted post, it all connects back to the toolkit we’ve developed with Solve IT Solutions. But the process doesn’t end there. Social media is always changing, and Bell Media Group challenges ourselves to change with it. We keep an eye on industry trends and consumer trends, digging deeper into the content we’ve shared and adjusting where needed to keep it up to speed.
If this case study has sparked an idea for your business, let’s talk about how to bring it to life. Send us a message with a few details about what you’ve got in mind, and we’ll start revving up our creative engine.
CONTACT US
Based in Reading, PA
(610) 207 3653
zach@bellmediagrp.com