Let's face it – most of us don’t get super excited about opening a 50+ page PDF. But the information AAA provides to their members is incredibly valuable! They needed a way to make their member guides and seasonal travel information more accessible in an online format, plus make them visually pleasing and fun to read.
So our team rolled up our sleeves and approached this challenge from a storytelling perspective. By breaking content into bite-sized chunks, adding interactive elements, and creating visually engaging layouts, we transformed AAA's information into journeys their members actually wanted to take. Plus, AAA enacted a gated content feature to begin reeling in more emails and contact information for their databases.
The results surprised even us! What began as a project to simply "make PDFs better" evolved into creating truly dynamic digital experiences that showcase AAA's expertise in entirely new ways.
AAA Northeast
Shorthand / Technology Partner
Consulting, Graphic Design, Project Management
Let's face it – most of us don’t get super excited about opening a 50+ page PDF. But the information AAA provides to their members is incredibly valuable! They needed a way to make their member guides and seasonal travel information more accessible in an online format, plus make them visually pleasing and fun to read.
So our team rolled up our sleeves and approached this challenge from a storytelling perspective. By breaking content into bite-sized chunks, adding interactive elements, and creating visually engaging layouts, we transformed AAA's information into journeys their members actually wanted to take. Plus, AAA enacted a gated content feature to begin reeling in more emails and contact information for their databases.
The results surprised even us! What began as a project to simply "make PDFs better" evolved into creating truly dynamic digital experiences that showcase AAA's expertise in entirely new ways.
When Bell Media Group received a 57-page vehicle buyer's guide, they faced a clear challenge: how to present valuable but extensive information in a format appealing to audiences accustomed to quickly consuming content in digestible increments. Their solution involved dividing the buyer's guide into multiple stories along strategic subject lines, creating streamlined and engaging content modules.
Similarly, AAA’s 2024 Fall Foliage in the Northeast Guide and its accompanying maps were transformed into a visually stunning interactive experience using Shorthand's Scrollpoints section type, creating dynamic movement and visual interest that perfectly complemented AAA's informational objectives.
Effectively conveying information to your target demographic remains fundamental to successful marketing and advertising. Partnering with experts who understand modern content consumption patterns and can innovate within those parameters is crucial for any organization. Through Bell Media Group's solutions, AAA successfully delivered comprehensive information to clients and prospects in engaging formats.
If this case study has sparked an idea for your business, let’s talk about how to bring it to life. Send us a message with a few details about what you’ve got in mind, and we’ll start revving up our creative engine.
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